Social Media has become the talk of the trade. The media business has gone from traditional media, to new media, then the buzz word was social media and today the talk is Social Business.
Monetization is the key to all internet traffic. At first, the internet was mostly websites with links and banner ads. Then Google introduced Keywords, which became the trend. The internet was designed for easy uploading, so journaling quickly took off and evolved into blogging. The biggest blog convention today is Blogworld, which up until this year has been held each year in Las Vegas in the fall.
This year, Blogworld has changed it's format and split into two shows, an east coast and a west coast show. This years east coast show was held in New York at the Jacob Javits Convention Center on May 24th, 25th & 26th, 2011. It was held in connection with Book Expo.
The theme at Blogworld is blogging and new media, but the emphasis seems to be on the business of blogging. Whether you run a news site for a traditional print media or a web site for a popular radio station, having a tremendous amount of hits to your site is great, but unless you can figure out a business model to generate revenue at some point, the site becomes a burden to the business.
Social Media is great, but unless you can generate direct sales or income, social media is a hobby. Recently Google admitted they dropped the ball by not putting up a bigger social media competition against Facebook a few years ago. Today, Facebook and Twitter are the talk of Social Media and now Social Business.
Now that Facebook is selling ads, based on the success and usage of Facebook, it is inevitable that Facebook ads will take the wind out of Google AdWord sales.
The buzz at this years Blogworld was marketing successfully using social media sites such as YouTube, Facebook and Twitter.
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