Friday, April 29, 2011

Get to Know Jeff Wasserman - Part 2

While this blog is new and not many people have read it, as time goes on, people who want to know more about me, my life and my vision for the Life Coach Road Trip will go back and read these early posts.  So I wanted to share more about my life, my reason for the bus tour and what I hope to accomplish over the next 18 months.

As I mentioned in the last blog post, I was raised to keep out of the spotlight.  While this is good advice on some subjects and causes, it did not work for me when it came to the Life Coach profession.  I found Life Coaching early on, a time when few had heard of Life Coaching.  I was familiar with motivational speakers, self-help authors and advice columnist. 

From the time I was 15, I loved reading self-help books, listening to motivational audio tapes and attending any type of personal development workshops, even if they came with a sales pitch to buy a product or service.  I just loved the energy in the room and the excitement the presenters were able to pull together in the room.

After college, I owned a business, then another business and yet another business.  People use to say I was living the American dream, I was a serial entrepreneur or a true businessman.  In fact, I was just really searching for a feeling of accomplishment.  That is something that most business professionals are in search of.  Sometimes it is an illusion, like water on a desert, it is always just over the horizon. 

During those 15 years of living in Orlando and building a business or two, I loved to work, I was a workaholic.  I created my personal energy from working, from seeing a plan come together.  I went from working to live, to living to work.  Again, I was in search of accomplishment, reaching a level or point in life that really, is not a stationary point at all.

During that time in my life, no matter how hard I worked, no matter what changed in my life,  several things were consistent.  First, I listened to talk radio, especially Bruce Williams, a personal and business advice, nationally syndicated talk radio host.  Secondly, I enjoyed eating at restaurants like IHOP, Denny's and Waffle House.  It's not really the food, it's the environment. 

 Waffle House is as main street as you can get.  The waitresses are as down home as they come, the food is prepared in front of your eyes and most of the time, you can talk to the cook as he or she prepares your food.  It is very much like growing up as a kid, watching your mom at the stove, cooking your meal.  I guess it brings back good thoughts of a time in life, when things were simple and you felt protected.

When I went to Atlanta and picked up the bus at Adnormous, the first stop was Waffle House.  As you can see in the background of this bus picture, the familiar Waffle House is waiting with my hot cup of coffee and hashbrowns covers, smothered and chopped. ( I usually order a waffle, but hashbrowns are what they are famous for).

Thanks for reading and looking forward to sharing more about the tour in the next blog post.

Thursday, April 28, 2011

Get to know me, Jeff Wasserman, Professional Life Coach

I am hoping to use this blog to introduce myself to you.  I don't want to overload you with my life history or my visions all at once, so each day, as we build up to the start of the radio show, I want to share with you a little about myself.
I have had this goal or dream to host a talk radio show since I was 16.  I love radio, it is still one of the greatest inventions. 
When I was young, I was brought up to "blend in the crowd," to "stay under the radar screen."  My father taught his kids to " go with the flow and just fit in."   It was good advice at the time, but as the years went by, it caused me internal conflicts.  I could not "self-promote" and feel good about myself, it felt too much like "bragging."  So for many years of my life, I started, owned, operated and eventually sold businesses, while staying out of the spotlight.  My name was never used, all my business had corporate names, that were not directly tied to me.  I was never the spokesperson for my businesses.
When I started coaching professionally 12 years ago, I struggled to brand myself.  I still felt a need to stay under the radar screen.  Even though I found clients quickly from past business relationships and referrals, I knew that it was time to take my own advice and break the pattern of living under the radar screen.
A couple of years ago, I decided to pursue my dream of spreading the coaching message, just like the story of Johnny Appleseed.  I wanted to go city to city, town to town and meet the people, face to face, and share with them my Life Coach concepts and services.  I wanted to introduce coaching to the general public, not just the celebrities and corporate executives.
I decided that the best way to achieve this goal is to buy a bus, wrap it and start the show as a on-location, live event.  I plan to distribute the show at the start via the internet, but eventually, host the show on the radio, possibly in a syndicated format.
So when you meet me at one of my live events or if you call into my show, please know that just like you, I had childhood thought patterns that I too had to change.  It was not easy, but I am doing it.  With your help, I can overcome my " belief pattern" that was no longer serving me well. 
So there you go, I just shared with you a little about myself and I hope this may help you or someone you know, who is trying to change a "learned behavior" from childhood that is no longer working.
Thanks for reading.

Wednesday, April 27, 2011

NAB Show - Las Vegas April 2011

I recently attended the National Association of Broadcasting convention in Las Vegas.  NAB hosts the spring show every year for all media, including TV and Radio.  In the fall of each year, the NAB hosts a Radio only event.  The fall Radio show is usually held on the east coast.  This years spring NAB show in Las Vegas had attendance of over 85,000 people from all over the world.
You might be wondering why I go to these shows, first and foremost, I love Radio.  I would like to get back on the radio, hosting a syndicated, nightly talk show.  Secondly, as Founder and CEO of JSW Media Inc, it is important to stay ahead of the curve, to stay in touch with people in the industry and learn about the advancement in technology.
I can't get over how each year, so much has changed and all the new products that are introduced to the industry.  I remember attending a show in 2003 where everyone was talking about having a blog.  It was a must to stay connected with your customers.  Some listened and some did not. 
I remember attending the NAB in 2008 and everyone was buzzing about Facebook, Link In and Twitter.  Today, these are essential business tools for any size business.
In 2010, the talk was the downfall of newspapers and print magazines.  The talk for the media business was all about mobile / smart phones and apps.  Delivering content will change from traditional media like print newspapers, terrestrial radio ( antenna and FCC license) and over the air TV stations like NBC, ABC and CBS. 
This year, the talk was on expanding and monetizing social media.  I am sure in two years, running a business will include Facebook, just like having a telephone number or email address.
So much has changed in the past 10 years.  So you might be asking, how does this relate to Life Coaching and hosting a radio show?  The answer is simple, even with technology, even with smart phones and apps, we all still face challenges, tough economic times, relationship problems, career choices, family matters, etc.  That is where I can be of assistance, I can assist callers who are struggling to understand life, who need some guidance or advice, who need a direction or path to follow.  This is what Life Coaching is all about. 
I am building my media presence from the ground up, the show will start in May 2011.  If you share my passion to improve lives, help people find happiness and navigate through life, please visit and listen to my show.  Please join me and help grow and nurture my vision, my dream, my calling in life. 
Visit me on Facebook at
Thank you for reading and please feel free to forward my blog post or mention my blog on your blog.

Tuesday, April 26, 2011

What is Life Coach Media and the Life Coach Bus

Thank you for visiting my new blog.  I will still be posting on the Life Coach News blog, but that will be information geared towards professional Life Coaches and those interested in becoming a Life Coach.
The idea for Life Coach Media started many years ago.  I have always wanted to be in the helping profession and I always wanted to be on the radio.  Since I was 16, my dream has always been hosting a talk radio show.  In 2008, I was attending the National Association of Broadcasting convention in Austin Texas and heard Michael Harrison, owner of Talkers Magazine,  speak about the future of talk radio and the future of the Media Station.
Michael believes that the future delivery format for talk will be on the web, having a radio station and antenna will be a bonus for those in the media delivery business.  Like most industry professionals, Michael believes it all about the content or talent, not about how many watts you have.  He is right, if you are a good storyteller, you can make it on the web.  

I asked Michael at that convention, how do you get a syndicated radio show, his answer was simple, build a media station, attract a large following and the syndicators will find you.  He also went on to add that if you are successful on the web, you may not need or want to be on terrestrial radio or a traditional radio station.  Michael was so right, he may have been a few years ahead of his time, but he was on the path.
 I have been involved in the coaching profession from the start, learning from the late, Thomas Leonard.  In 2004 I hosted a radio show on WGUN in Atlanta.  Since that time, I have wanted to get back into radio.  In 2011, I decided to make this happen, I put together a plan to produce a radio show, mostly on location from businesses, fairs, events, festivals and restaurants.  
In order to let people know what I am all about and introduce them to my show, I bought a large RV Bus on April 15th and had it wrapped to promote my radio show.
Here is the official unveiling of the Life Coach Bus. 
Watch for the Life Coach Bus to visit your neighborhood.
Thanks for taking the time to read my blog.
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