Wednesday, December 21, 2011

Happy Holidays

I want to wish everyone a very Merry Christmas, Happy Holidays and a prosperous New Year.

I will be traveling to Los Angeles on January 3rd, 2012 to pick up the Life Coach Bus and start the second phase of the Life Coach Road Trip.  I will be visiting cities along the way back, including Dallas - Ft Worth, Houston, Mobile and Birmingham.

Please check out my Facebook page at

Please stay in touch and enjoy the holidays.

Wednesday, December 7, 2011

Life Coach Radio Show # 22

I had lunch with Kristie at the Varsity in Dawsonville Georgia.  If you have never been to the Varsity in Atlanta, you don't know what your missing.  It is an Atlanta landmark.  As you walk in the door, they start hollering out, "What - ya - have, What - ya - have" really fast. 

Over the years, the Varsity opened several "Varsity Jr's".  Recently they opened a Varsity Jr on Georgia 400 in Dawsonville. 

Kristie and I recorded a show over lunch.  Click here to listen...

Tuesday, November 22, 2011

Modern Day Problem Solver

Over the past four months, I have been traveling from coast to coast, speaking with hundreds, maybe thousands of people on topics from weight loss to finding a job, from relationships to health topics. My diverse background allows me to listen to people who have problems, issues and concerns.

A Life Coach takes a holistic approach, we look at all areas of your life, not just the the challenge that you are facing today.  As I traveled and as I met with more and more people, the same nick name kept coming up, " hey, your a Modern Day Problem Solver." 

So I have coined the phrase and plan to use it during my 2012 coast to coast tour.  During January 2012, I will be returning from California in the bus.  If you own or operate a business and wish for me to stop along the way back from the west coast to Georgia, please call my office at 800-841-8776 or email me.

Looking forward to a great 2012 on the Life Coach Road Trip.

Monday, November 14, 2011

Life is made up a seasons, just like the weather.  You create an idea, open a business or enter a relationship. First comes the planting or planning stages, then the growing stage and if everything goes as planned, the fall harvest allows you to be rewarded or enjoy the fruit of your labor. 

This is always followed by the winter season, the end of a cycle.  If you are like most farmers, you plant your seeds, you nourish your ideas and relationships.  Although you expect your hard work to produce results, success and reward, sometimes things happen along the way.  Take the farmer for example, if a storm comes along two weeks before harvest and destroys his crops, he does not quit farming, he has a lean year and plants again next spring, hoping for better weather.

Most farmers work hard all summer, then enjoy the fall harvest and use the winter months to plan, learn and prepare for the coming spring season.  I think we can all learn a great deal from the farmer. 

If you are in a relationship, which season are you in?  If you opened a business and it is not where you want it to be, maybe you are still in the spring season.  Like seeds in the garden, it takes warm weather, water and sunshine to grow the plants. 

This Thanksgiving, I look back and think of all the things that I am thankful for.  Not just the big things, but the small things too.  I want to wish everyone a Happy and Safe Thanksgiving.  I will be posting a special edition of Life Coach Radio this year for Thanksgiving.  Please be sure and tune it to hear my Thanksgiving special.


Monday, October 24, 2011

2011 Life Coach Road Trip

Jeff Wasserman and the Life Coach Bus completed the first phase of the Life Coach Road Trip.  Jeff visited the Southern California coast in October 2011.  The highlight of the trip was the 2011 Los Angeles Talk Radio Forum.  I enjoy spending time with talk show hosts like Stephaine Miller, Tom Leykis, Roger Hedgecock, Don Barrett, Doug  McIntyre, Patt Morrison and Doug Stephan.

It was a great trip and one that I will never forget.  The next phase of the Life Coach Road Trip will bring the Life Coach Bus back from Southern California to Georgia.  In 2012, Jeff will be traveling up the east coast. 

Life Coach Radio Show # 21

Jeff Wasserman, of Life Coach Media, speaks with Harold in Life Coach Radio Show # 21.

Click here to listen to Life Coach Radio Show # 21... 

Jeff speaks with Harold at the street festival

Life Coach Radio Show # 20

Jeff spoke with Gia and Gator.  Listen to Life Coach Radio Show # 20.

Life Coach Radio Show # 19

Jeff Wasserman interviews Paul at the San Diego street festival on Life Coach Radio Show # 19

Click here to listen to Life Coach Radio Show # 19...

Jeff Wasserman interviews Paul at the Hillcrest Hoedown

Life Coach Radio Show # 18

Jeff interviews and coaches David, Johnathan and Jeff.  Listen as each guest presents his own issues, problems and challenges.

David and Johnathan with Jeff Wasserman

Sunday, October 23, 2011

Life Coach Radio Show # 17

Jeff interviews residents of San Diego at the Hillcrest festival.  Hear Jeff talk with and coach Donna, Daniel and Abia.

Jeff  interviews Donna

Jeff talks with Daniel.
Daniel is a very interesting guest and one that I would like to talk to again.

Wednesday, October 19, 2011

Life Coach Radio Show # 16

Life Coach Radio Show # 16.

I interview Joe in Life Coach Radio Show # 16.

Jeff interviews Joe about Life.

Jeff interviews Dolly

Meet Dolly.  I was setting up at the Hilltop street festival and Dolly walked up.  I stopped and talked with her.  She is a lovely lady and I found her very interesting.

Jeff interviews Dolly.

Tuesday, October 18, 2011

Life Coach Radio Show # 15

Jeff coaches Dan, Cynthia, Pamella and Claire at the Hillcrest street festival.  During Life Coach Radio Show # 15, Jeff talks with each guest, and shares some coaching ideas and thoughts.

Jeff Wasserman with Dan

Jeff Wasserman with Cynthia

Click here to listen to Life Coach Radio Show # 15...

Jeff Wasserman with Pamela

Jeff Wasserman with Claire

Meet Geraldine, Happiest Lady at the Festival

I attended the Hillcrest Hoedown, a street festival in the Hillcrest neighborhood of San Diego.  I met a lady named Geraldine.  She is a gem, she is happy, she is an active senior citizen and she is "living her dream."

Click on this audio link to listen to my interview with Geraldine.

The entire interview is only 8 minutes, but it is 8 minutes that will light up your life.

Monday, October 17, 2011

Life Coach Radio Show # 14

Jeff broadcasts Life Coach Radio Jeff coaches Red.  She is stuck between identifying herself as a "architect" and creating a new career, one that allows her to use her creative talents.

Interview with Trulese of Cand'ego in San Diego California

I attended the Hillcrest Hoedown in the Hillcrest area of San Diego on Sunday October 16th, 2011.  I had the pleasure of interviewing Trulese of Candy'ego, a new candy story on University Blvd.  The Life Coach Bus was parked on the street in front of Candy'ego.  We discuss the challenges to opening a business for yourself.

If you are in the Hillcrest area of San Diego, please stop in to Candy'ego and tell Trulese your found her new store on Life Coach Media.

If you would like to listen to my interview with Trulese, please click the link below.


Friday, October 14, 2011

A walk back in time

Last night, I was driving near the Hillcrest neighborhood and found an old time dinner restaurant, Rudfords.  I stopped in and found out the restaurant has some interesting history.  It opened in 1949 and truthfully, it looks like nothing has changed. 

They have pictures of JFK's presidential motorcade drove down the street with JFK standing up in the motorcade, waving to the people.  You can see Rudford's in the background, it looks exactly the same.

I had such a good time, I had my picture taken at Rudford's. It's open 24/7and is famous for home-style cooking.

Jeff Wasserman at Rudford's in San Diego

Sunday at the Hillcrest Hoedown

I will have the bus at the Hillcrest Hoedown on Sunday from 9 am till 8 pm.  If you are in the San Diego area, stop by and introduce yourself.  I am looking to introduce Life Coach Radio to over 20,000 attendies.  The Life Coach Bus will be parked in the middle of the event, near the main stage.

Radio Show from San Diego California

I arrived in San Diego on Wednesday.  The motel I am staying at is very nice and is conveniently located off I-5.  I drove to the Mexico border and observed the border crossing.  As you stand at the border, you can see Mexico, it seems so close, yet so far away.

I broadcast a show from the San Diego Bay National Wildlife Refuge.  Overlooking I-5.

I recorded Life Coach Radio Shows # 12 & # 13 today from San Diego.

The Life Coach Road Trip in Las Vegas

I flew to Las Vegas and picked up the Life Coach Bus.  I usually stay on the strip, but this time, I decided to stay off the strip, so I choose Eastside Cannery on Boulder Highway.  I have never stayed there before and have never heard anyone talk about it.   So I gave it a try.

When I pulled up in the Life Coach Bus, I had no idea what to expect.  Considering my last trip to Vegas a few weeks ago, I stayed at Mandlay Bay, I know how it feels to be spoiled.  I have stayed at the Wynn, Las Vegas Hilton and several other hotels on the strip.

The hotel is unique in architecture and the rooms are beautiful.  The rates are reasonable and the staff in the restaurant and buffet are very nice.  My only problem came from the security guard on his bicycle.  I left the bus on the far edge of the parking lot, while I checked in.  I asked where I am suppose to park and was told to park on the other end of the casino, in the far lot. 

I asked Heather the front desk attendant to call security and let them know I would be moving the bus as soon as I took my luggage to my room.  I came down to move the bus and found a parking violation on the windshield.  It gets worse, as I returned to the bus, within 15 minutes, a security guard on a bicycle pulls up and really let me have it.  Lucky the parking violation is from the security guard and is merely a warning.

I spoke to several security guards and the assistant security manager, only to be told that is there policy. 

So if you plan to stay at this beautiful and friendly hotel casino, watch out for the security guards on bicycles.  I spoke to the valet guys on the day I was leaving and they shared story after story about guests being upset with the security patrol.

After leaving Las Vegas, I headed towards Barstow California.  I stayed at a new Holiday Inn in Barstow ( Lenwood). 

I am now in San Diego California.  I often comment about the staff and management about hotels and restaurants along the way.  I plan to write a management training manual entitled, " Stories From The Road."

I understand, not all hotels and motels are the Wynn.  Steve Wynn understands hospitality and customer service and he charges accordingly.  One of the least expensive improvements a hotel or motel can make is improving customer service.  Mandlay Bay management understands this concept, as well as several Holiday Inn's that I have stayed at.  But here and there, I find hotels and motels that by changing the company customer service philosophy, they can change the entire stay for the guests.

Sunday, September 25, 2011

Mandalay Bay Resort, Las Vegas Nevada

If you follow my travels, you know I travel a great deal.  I stay in roadside motels, downtown hotels and resorts.  Having been in the hospitality business for years, I can't help but observe how staff and management handle problems, request and challenges. 

On my way from Little Rock Arkansas to Las Vegas, I had a poor experience at a Holiday Inn.  The employee at the front desk was the first person I spoke with and she set the tone, simply, we don't care at this hotel. 

When I spoke to the front desk manager the next day, she informed me that normally the owner of the hotel won't give more than a 10 or 20% discount on complaints.  The front desk manager said that their hotel does not offer a guarantee like Hampton Inn. 

I suggested that this hotel look into some coaching or training, since I stay at Holiday Inn Express hotels often and I have never experienced such poor attitude.

By comparison, I arrived at the Mandalay Bay Resort only to find the parking lot for oversized vehicles was blocked off for the Barrett-Jackson Auto Auction.  Even though I was told on numerous occasions that I could park the Life Coach Bus at the resort, the lot was not available. 

A really nice security guard Terrance, apologized and you could tell he really felt bad.  Then I spoke with a security guard, Gene, who escorted me to a parking space at the Excalibur, which is down the street.  Again, Gene was truly sorry for my problem.

The next day I contacted management of the Mandalay Bay Resort and to my surprise, management handled the matter in a very professional and customer service manner.  Management of Mandalay Bay Resort handled this problem to my satisfaction and Jeffrey and Marc at the valet stand went above and beyond to help me find the perfect spot to park the Life Coach Bus this week. 

I would like to personally thank Alice and everyone at the Mandalay Bay Resort for helping make my stay wonderful.  Life Coach Media was a sponsor of the ICF 2011 Conference held at Mandalay Bay Resort September 24th -27th, 2011.

Life Coach Media sponsor for the International Coach Federation 2011 Conference

For the first time, Life Coach Media is a sponsor of the International Coach Federation Conference. 

So much has changed in the 16 years since Thomas Leonard started the ICF.  This year, attendance was between 900 and 1,000 coaches.  I met coaches from so many countries, including four new friends from Japan.

Jeff Wasserman with Ayako Kunii

Jeff met with Ayako Kunii, Tensei Yoshida, Yoshiko Nojima and Hideko Tanida all from Tokyo Japan.

Friday, September 23, 2011

Interesting idea on my trip to Chicago

I go around the country talking to folks of all ages and all walks of life.  I hear people often say, but Jeff, you don't know how hard it is to make a living, let alone a fortune.  I understand, but I like to remind those who take the time to listen, that people are not climbing under fences, traveling hundreds of miles, risking their life, to get into Mexico or Iran, they are risking their life to get to America, the home of opportunity.

We forget that we live in the greatest nation on the earth.  Sometimes you have a run in with a police officer who forgets his job is to protect and serve or a building official who forgets his job is to help make buildings safer and more energy efficient, not try to make the obstacles in life more difficult.

On my trip to Chicago for the 2011 NAB Radio Show, I went out for a walk around the city and on the corner of Michigan Ave, there was the cutest puppet show built on the back of a bicycle. 

No begging for money, just providing entertainment and ingenuity.  When I walked past, there were people of all walks of life commenting and watching.  It had nothing to do with the quality of the entertainment or the pieced together bicycle show, it was the idea that one person stopped complaining and got out and did something to earn a living.

Then I noticed the best part...... this person has a website, 

Again, it has nothing to do with street entertainers, it has everything to do with using your ingenuity, if you can dream it, you can build it.  If you have a minute, check out this guys website, it is amazing for a street entertainer.

Wednesday, August 31, 2011

LIttle Rock Arkansas - Radio Show # 10

On Wednesday & Thursday, August 24th & 25th, I visited Little Rock Arkansas.  I pulled into town and stopped at the Holiday Inn Presidential, in Downtown Little Rock.  I pulled the bus up to the door and went inside.  The staff was very nice and accommodating. 

This is a case of rules are in place, but sometimes, just sometimes, it is better off to use common sense than follow the rules.  I gave the man working the desk my Holiday Inn Priority number as well as my credit card with my name on it.  Then he asked for a photo ID.  I pointed to my picture on the side of the bus.  There was a 8 foot tall picture ID, but he did not find that amusing and required my drivers license. 

At Breakfast the next day, I asked to see the manager on duty.  I advised the lady at the front desk to ask a manager to come into the dining room and talk with me.  A few minutes later, a young man named Matt stopped at my table.  He was helpful and very professional.

Matt shared a great story with me.  When people ask me what I do, I usually tell them I am a Life Coach.  Then I often go into a short explanation, it may be everything from " helping people get more out of life" or " helping people find happiness and live their authentic life" on in this case, " I said, a little like Zig Ziglar."

What he said next really surprised me.  He said the owner of the hotel, Larry Carpenter has the original Zig Ziglar water pump in his office.  If you are a Zig Ziglar fan like myself, you understand what he is talking about.  Zig use to take a old fashion water pump on stage and pump and pump and pump, to demonstrate the work and perseverance required to get the job done, but if you give up, even for a second, you will lose the momentum you have and need to start over.

Matt checked with Larry and allowed me to broadcast my show from the presidential conference room, which made for a great recording studio.  Matt also gave me a very good suggestion.  He said that Larry asked if I had any cds I could leave so he would listen to some of my work.  I am now going to work on a sample cd for the radio show and my Life Coaching services.

Jeff Wasserman broadcasting from the Presidential Conference Room
at the Holiday Inn Presidential in Little Rock Arkansas

On Thursday, I went downtown Little Rock to visit the Riverwalk area.   I had lunch in the market and visited a few shops, but my real reason for going downtown was to find Bookends, a used bookstore run by the Little Rock library.  That was a real find, I ended up with two bags of books.  The prices are very reasonable, the selection is extensive, they even have a small coffee shop in the bookstore, but the real joy came from meeting and talking to the staff.  The ladies were friendly and very upbeat. 

Jeff Wasserman, downtown Little Rock

Listen to Life Coach Radio Show # 10


Thursday, August 25, 2011

Talkers Magazine is proud to announce the Los Angeles Regional Talkers Forum.  For the first time, Talkers Magazine is offering a west coast talk radio forum.  Life Coach Media and Jeff Wasserman is proud to be a sponsor of the new Talkers LA Forum.

The new LA Regional Talkers Forum will be held on October 20th, 2011 from 9 am till 3 pm.  The Talkers Forum will be held at the LA Press Club in the Steve Allen Theater.

Jeff Wasserman and the Life Coach Bus will be at the LA Regional Talkers Forum.  Jeff is available for interviews and welcomes all media requests.

Wednesday, August 24, 2011

Day 3 - Life Coach Road Trip - Memphis Tn.

Today has been a very interesting day for me.  My first stop was at Harlow's Donut shop, at exit 25 on the outskirts of Memphis.  The donut shop is part of a gas station, so I stopped to fill up the bus and ran in for a quick cup of coffee and donut to go.  For some reason, the shop had a unique look to it.  When I travel, I go out of my way to try local restaurants and businesses.  I also like to meet and help out local mom and pop businesses.

When I walked in, I did not see an employee, instead I met a customer, Jamie.  He was waiting for his sandwich and donut.  Ashley was in the back preparing his order.  Jamie was very curious about the bus, about Life Coaching and asked if I am like Tony Robbins.  I explained to Jamie what I do and how Life Coaching could change a life.

Jamie asked me to tell him how he can make a million dollars tomorrow.  I asked him if he was really asking about standard of living or asking about quality of life.  I coached Jamie for a few minutes until Ashley came out from the back with Jamie's order.

He shook my hand and said he would watch for me on TV.

I played role reversal with Ashley and I was the donut salesman for the next customer.  I had a great time at Harlow's donut shop and all the customers had a great time as well.

Next stop was Memphis.  I stopped in Downtown Memphis on Riverside Dr.  I set up and broadcast Life Coach Radio Show # 9.  A Memphis Police Officer pulled up and watched, he sat in his car the entire time I was broadcasting.  The bus is a real attention grabber.  People are not sure what to make of it.

To listen to Life Coach Radio Show # 9, please visit

Day 2 on the 2011-2012 Life Coach Road Trip

Day 2 started out in Manchester Tennessee, I needed to make a deposit at a local Suntrust.  I stopped at Suntrust in Murphysboro Tennessee.  I was thinking how times have changed.  When I was young, banks were only local or regional.  Today, I can make a deposit at a Suntrust branch in Orlando Florida or Murphysboro Tennessee and it is all online instantly.  Young people today don't understand why I even go to the bank, the next generation will do most of their banking online and seldom visit a branch bank.

As I was walking into the branch, the lady in front of me turned around and said, "Is that you on the bus," I said "yes mam" and we walked in.  I have received so many positive, complimentary comments.   This has been a life changing experience for me.

Next stop, Brentwood Tennessee.   I stopped in at Financial Peace Plaza, home to Dave Ramsey's media empire.  Dave is a great human being and you may often hear me quote Dave or comment on his success. 

Dave's success is his legacy with the people's lives he touches, including his staff, not in dollars and sense.  Dave's media empire is faith based and built on his personal financial setback 20 years ago.  Dave started over on his dining room table and has built a staff of over 300 great Americans.  Dave built his business using many of Larry Burkett's teachings.

( a side note, Larry Burkett and I have some very unique similarities.  We both went to  High School in Central Florida, we both went to college at Rollins College, we both studied Marketing, he moved to Gainesville Ga, I move to the next town, Dahlonega Georgia.  We both wanted to take our message to the people through mass media including radio. I had the pleasure of meeting some of his family members in Gainesville Georgia before he passed away in 2003.)

I am often asked if I am building a similar business to what Dave did.  While our businesses may appear to have similarities including helping people,  we have very different focuses. Life Coach Media is not faith based or affiliated with any organization or religion.  While Dave focuses on financial freedom, Life Coaching focuses on all areas of your life, including your happiness, emotions, relationships and health.

Dave deserves a great deal of credit for hiring team members who share his visions, his philosophies and his positive energy. Matt, Dave's engineer is a young man with a knowledge of the radio business equal to most radio engineers twice his age.

 A few years ago, Dave remodeled the lobby of Financial Peace Plaza and build in a small coffee shop, where he gives out free coffee and baked goodies.  This is a very nice touch, but more important is his selection for a greeter, Martha.  She shares her warmth, love for life and respect for Dave. 

Martha and Jeff at Financial Peace Plaza in Brentwood Tennessee
Dave should be proud, she sets the tone for guests and visitors.