Thursday, June 14, 2012

BookExpo America

Last week I was in New York and attended BookExpo America. This is the largest book expo of it’s kind. Each year that I attend, it seems like more and more authors are attending these shows. When I speak to groups I am often asked about book publishing, self-publishing and e-books. I always give the same advice, every time I am asked.

Today there are more opportunities than ever to publish your own book. If you have something to say, you should write a book, it is a great learning experience and helps you clarify your ideas and thoughts, just like journaling.

Having said that, writing the book is the easy part. Once you write the book, if you think the large publishing houses will listen, give you the time or day or be interested, your dreaming, unless you are in the news, famous or a politician. If your famous, they will seek you out, otherwise you will need to sell them on the idea.

Marketing your new book, trying to get a publisher to look at your manuscript is the most difficult part. If you are determined or have a unique marketing plan, you will succeed and you will feel a special satisfaction, but it takes a lot of hard work.


Monday, June 11, 2012

Ed Gadrix

I met a Georgia attorney, Ed Gadrix, who hosts a legal show on the web and on air in Philadelphia. Ed is new to radio and enjoys talking to listeners.  To learn more about Ed's show, visit The Eddie Esq Show on line at

New Media Seminar - Welcome Bags

Life Coach Media was pleased to sponsor the Talkers 2012 New Media Seminar in New York on June 7th, 2012. Life Coach Media provided the convention welcome bags, and several gifts for the attendees. At the lunch break, I looked around and all I could see was a sea of blue Life Coach Media tote bags. This event was amazing. I look forward to sponsoring the October West Coast New Media Seminar.

Michael Harrison - Talkers Magazine

When I coach someone or teach a coaching class, I often say, “ when you are ready to learn, a teacher will appear.” Or sometimes I like to say, “ you meet people in your life who make an impact, almost as if your path crossed for a reason.”

In my life, that person is Michael Harrison, founder of Talkers and Talkers Magazine. When I first met Michael in Austin Texas many years ago at a NAB Radio show, his words resonated with me, his mannerisms touched me in a special way. Michael was an early pioneer of the concept or idea of the Media Station. While that idea seemed far off at that first introduction, today we are seeing the “media station” used in almost every market, large and small.

I owe a great deal to Michael. He has been my mentor, my inspiration and my motivation. I am looking forward to many more years of Talkers conventions with Michael.

New Media Seminar - New York - June 7th, 2012

On Thursday, June 7th I attended the New York Talkers Conference, currently known as the New Media Seminar. As Michael Harrison, founder of Talkers, New Media is now old. When I started in the media business, everything was print, audio and film. Several years ago, the digital age came about. Today, everything is digital and on line. The word Radio is slowly being replaced by Media and Talk Radio is now referred to Talk Broadcasting or Talk Media.

The best part of the Talkers Conferences is the time set aside to meet and greet, to visit with old friends in the business and meet new ones. Talkers is hosting a west coast event in October in Los Angeles and I will be there.
Pictured above, Jeff Wasserman with Dr. Joy Browne, Governor Mike Huckabee, Barry Farber, Alan Colmes, Andy Dean, Tom Leykis,, Dr. Daliah